Email marketing

 


3.1 E-mail Marketing

Introduction

E-mail marketing is a cost-effective, simple and powerful internet marketing strategy used to build relationships with customers, members and prospects through customized, relevant e-mail communications.
It is a direct communication technique where a commercial message is sent to a group of people using e-mail.
E-mail marketing is one of the most common tactics in the B2B market.

Advantages(Let’s Do Positive Efforts And Care)

  • Low cost
  • Direct response
  • Personalized message to customers
  • Encourage customer loyalty and repeat business
  • Acquire new customers
  • Convince existing customers for immediate purchase

E-mail marketing combines marketing knowledge and creative communication.
It usually includes a sales pitch and a call to action (e.g., click a link in the mail).

Examples of E-mail Campaigns(Honesty Results in Respect, Growth, and Balance)

  • Hotel offering a summer discount
  • Recruiting firm inviting for free seminar
  • Retailer providing discount coupon
  • Gym offering printable tickets to invite friends
  • Beverage company promoting a game linked with Facebook

Number of E-mail Users Worldwide

  • 4.3 billion (nearly half of world’s population)
  • 3.9 billion earlier

Benefits of E-mail Marketing(GPILOTS)

  • Global reach
  • Low cost
  • Trackable and measurable results
  • Personalization
  • Openness
  • Social currency
  • Improved conversion rates

Types of Campaign

  1. Acquisition Campaign – Create awareness and desire among new customers.
  2. Retention Campaign – Stay connected with existing customers and prospects.

Types of E-mail Marketing Campaigns(RESPECTED wd )(Every Winner Tries, Practices, Dedicates, Rises, Earns, Creates, Dreams, Succeeds, Excels.)

Organisations use various forms of e-mail marketing to improve client retention and engagement.
Due to rapid growth, marketers cannot ignore e-mail marketing, as even top companies use it.

1. E-mail Newsletters

  • Sent regularly to subscribers.
  • Provide company updates, employee stories, projects, and visuals.
  • Keep business in customers’ minds.
  • Example: The Hustle – Short, simple, 5-minute read newsletters.

2. Welcome E-mails

  • Sent when a user signs up for newsletter, free trial, or product.
  • Objective: Thank the customer, explain value, and guide them to start.
  • Example: Food52 – Friendly welcome message.

3. Transactional E-mails

  • Automated, non-promotional mails triggered by customer actions.
  • Examples: confirmation mail, cart abandonment mail, membership details.
  • Open rate: 51% (higher than newsletters).
  • Example: Virgin America – Clear welcome and benefits explanation.

4. Promotional E-mails

  • Aim to increase sales, signups, or product purchases.
  • Often include discounts or offers.
  • Example: Julep – Exclusive offers only for members.

5. Direct E-mails

  • Provide direct info about new products, promotions, or offers.
  • Work like digital flyers, catalogues, or coupons.

6. Retention E-mails

  • Sent to existing customers to build loyalty, satisfaction, and repeat purchases.
  • Example: Starbucks – Product launch with 50% discount coupon.

Other Types of E-mail Marketing

  • Lead Nurturing E-mails – Target audience with series of mails to push them from consideration to purchase.
  • Educational E-mails – Share tutorials, guides, and problem-solving tips.
  • Confirmation E-mails – Acknowledge sign-up, order, or action.
  • Dedicated E-mails – Sent to a specific group (e.g., inactive clients, new members).
  • Invite E-mails – Announce events, product launches, seminars.
  • Survey & Feedback E-mails – Collect customer opinions to improve products.
  • Event & Announcement E-mails – Share upcoming webinars, launches, or company updates.
  • Social Proof & Reviews E-mails – Show testimonials, reviews, case studies.
  • Seasonal Marketing E-mails – Promotions linked with holidays (Christmas, Valentine’s Day, etc.).

E-mail Automation

E-mail automation helps in sending mails automatically to keep customers engaged, informed, entertained, and loyal.
It makes marketing smarter, faster, and more effective.







3.1 E-mail Marketing

Introduction

  • Advantages(Let’s Do Positive Efforts And Care)
  • Examples of E-mail Campaigns(Honesty Results in Respect, Growth, and Balance)

Number of E-mail Users Worldwide

Benefits of E-mail Marketing

Types of Campaign

  1. Acquisition Campaign
  2. Retention Campaign

Types of E-mail Marketing Campaigns

  1. E-mail Newsletters
  2. Welcome E-mails
  3. Transactional E-mails
  4. Promotional E-mails
  5. Direct E-mails
  6. Retention E-mails

Other Types of E-mail Marketing

  • Lead Nurturing E-mails
  • Educational E-mails
  • Confirmation E-mails
  • Dedicated E-mails
  • Invite E-mails
  • Survey & Feedback E-mails
  • Event & Announcement E-mails
  • Social Proof & Reviews E-mails
  • Seasonal Marketing E-mails

E-mail Automation