1. Different types of Digital Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing (SMM)
- Content Marketing
- Pay Per Click (PPC) Advertising
- Email Marketing
- Affiliate Marketing
- Influencer Marketing
2. What is Infographic?
Infographic is a visual representation of information or data using graphics, charts, and minimal text to present information clearly and quickly.
3. Responsive Web Design
Responsive Web Design is a design approach where a website’s layout adjusts automatically to different devices (desktop, tablet, mobile) for better user experience.
4. Difference between Inbound and Outbound Marketing
- Inbound Marketing: Focuses on attracting customers through content, SEO, and social media (pull strategy).
- Outbound Marketing: Uses traditional ads like TV, print, calls, and emails to push products to customers (push strategy).
5. Metrics to measure Content Marketing
- Website Traffic
- Engagement (likes, comments, shares)
- Conversion Rate
- Bounce Rate
- Lead Generation
- Return on Investment (ROI)
Part – A (2 Marks Each)
1. What is the importance of online market space in digital marketing?
Online market space allows businesses to reach global customers 24/7 at low cost, build brand visibility, and engage with a wider audience.
Example: Amazon selling products worldwide through its website.
2. What metrics should be tracked to measure the success of content marketing efforts?
- Website Traffic
- Engagement (likes, shares, comments)
- Conversion Rate
- Lead Generation
Example: Tracking how many blog readers buy a product.
3. Give any four disadvantages of digital marketing.
- High competition online
- Requires continuous updates and monitoring
- Security & privacy issues (data theft, scams)
- Dependent on internet access and technology
4. Define Search Engine Optimization (SEO).
SEO is the process of improving a website’s visibility in search engine results to increase organic traffic.
Example: Optimizing keywords to rank a blog on Google.
5. What role does social media play in content marketing?
Social media platforms help in promoting, sharing, and distributing content to reach a larger audience, build engagement, and attract potential customers.
Example: Sharing product videos on Instagram.
6. What is infographic?
An infographic is a visual representation of data or information using graphics, charts, and minimal text to make content easy to understand.
Example: A poster showing “Steps of Digital Marketing” in images.
7. Define paid search.
Paid search refers to advertising on search engines where businesses pay to display their ads at the top of search results.
Example: Google Ads shown above organic results.
8. What are long-tail keywords?
Long-tail keywords are specific search phrases with 3 or more words that target niche audiences with less competition.
Example: “Best budget smartphone under 15000 in India.”
9. What is affiliate marketing?
Affiliate marketing is a performance-based strategy where affiliates promote a company’s products and earn a commission for each sale through their referral link.
Example: Bloggers promoting Amazon products and earning a commission.
10. What are the essential elements of a brand website?
- User-friendly navigation
- Mobile responsiveness
- Fast loading speed
- Quality content & visuals
- Contact information & call-to-action
Example: Flipkart website with clear product categories and quick checkout.