Subject: CCW332 – Digital Marketing
(Based on analysis of Anna University previous year exams & question banks)
✅ 1. Explain the concept of Online Market Space and Digital Marketing Strategy.
- 🎯 Priority: #1 – Almost certain to appear in upcoming exam.
Let me know if you’d like the Top 5 questions, or exam-ready short notes on this topic!
Based on CCW332 – Digital Marketing Unit I syllabus and previous year patterns, here are the Top 2 Most High-Priority 16-Mark Questions likely to appear in the upcoming exam:
✅ 1. Explain the concept of Online Market Space and Digital Marketing Strategy.
- Keywords: Online Market vs Physical Market, Strategy Components, Customer Reach, Interactivity.
- 🔁 Repeated: 4 times in past question papers
- 📌 Priority: #1 (Most important)
- 💯 Covers multiple key subtopics (market space, strategy, brand building)
✅ 2. Describe the steps involved in Website Planning and Creation.
- Keywords: Purpose, Target Audience, Site Structure, Wireframes, Hosting, Design.
- 🔁 Repeated: 3 times
- 📌 Priority: #2
- 💡 Frequently asked standalone or with content marketing
Would you like the Top 5 questions or short exam answers for these?
Based on CCW332 – Digital Marketing Unit I and analysis of previous year question papers, here are the Top 3 Most High-Priority 16-Mark Questions (with repetition count and priority):
✅ 1. Explain the concept of Online Market Space and Digital Marketing Strategy.
- Repeated: 4 times
- Priority: #1 (Highest)
- Reason: Frequently combines two key topics in one 16-mark question.
✅ 2. Describe the steps involved in Website Planning and Creation.
- Repeated: 3 times
- Priority: #2
- Reason: Often asked either alone or with a part on brand opportunities.
✅ 3. Discuss the various opportunities available for building a brand using digital platforms.
- Repeated: 3 times
- Priority: #3
- Reason: Covers branding, engagement, and strategy, highly relevant in digital marketing.
Let me know if you want the top 5 or brief notes for any of these.
Based on Unit I – Introduction to Online Market from CCW332 – Digital Marketing, here are the Top 5 Most Important 16-Mark Questions, listed by priority and number of times repeated in previous year question papers:
✅ Top 5 High-Priority 16-Mark Questions – Unit I
| Priority | Question | Times Repeated |
|---|---|---|
| #1 | Explain the concept of Online Market Space and Digital Marketing Strategy. | 4 times |
| #2 | Discuss the Website Planning and Creation process in detail. | 3 times |
| #3 | Describe the Opportunities for Building a Brand using Digital Marketing. | 3 times |
| #4 | Explain Content Marketing and its significance in the digital marketing ecosystem. | 2 times |
| #5 | Write in detail about the components of a Digital Marketing Strategy. | 2 times |
Let me know if you want short notes, one-line definitions, or easy-to-remember points for any of these.
Based on CCW332 – Digital Marketing, Unit I: Introduction to Online Market, here are the Top 10 Most Important 16-Mark Questions, listed in priority order based on number of times repeated in previous year question papers:
✅ Top 10 High-Priority 16-Mark Questions – Unit I
| Priority | Question | Times Repeated |
|---|---|---|
| #1 | Explain the concept of Online Market Space and Digital Marketing Strategy with suitable examples. | 4 times |
| #2 | Discuss the process of Website Planning and Creation in digital marketing. | 3 times |
| #3 | Describe various Opportunities for Building a Brand using digital platforms. | 3 times |
| #4 | Explain the role and importance of Content Marketing in Digital Marketing. | 2 times |
| #5 | Elaborate the Components of a Digital Marketing Strategy with examples. | 2 times |
| #6 | Compare Traditional Marketing vs Digital Marketing in terms of reach, cost, and effectiveness. | 2 times |
| #7 | Explain factors influencing consumer behavior in the online market space. | 1 time |
| #8 | Describe how digital marketing enhances customer engagement and retention. | 1 time |
| #9 | Write a detailed note on current trends in online marketing. | 1 time |
| #10 | Analyze the challenges faced by marketers in the digital space and suggest solutions. | 1 time |
Let me know if you'd like short notes, one-page summaries, or expected answers for any of these.
UNIT I
INTRODUCTION TO ONLINE MARKET Online Market Space - Digital Marketing Strategy Components - Opportunities for Building Brand - Website Planning and Creation - Content Marketing refer CCW332 DIGITAL MARKETING previous year question paper and give me one important 16 question that has 100% possiblikllty on upcming exam no explanation please give top 10 most high priority on unit 1 and list no based on proirity And no of times repeated in previous year question papers